Question 1

Is this book just for tech founders?

Accepted Answer

Nope. It’s for anyone who wants to build a business without imploding.

Question 2

Is it relevant for AI startups

Accepted Answer

Absolutely, regardless of the mechanics, the fundamental concepts of business and building value for clients is universal.

Question 3

Does this book simply hate VCs?

Accepted Answer

Not at all, but we want to show you there is another way.

Question 4

Why should I care about small exits when unicorns sound so much cooler?

Accepted Answer

Because small exits often lead to big freedom—and they are         MUCH more likely

Question 5

Will this book help me exit my startup?

Accepted Answer

Yes! Whether you want a £1M, £5M, or £50M exit, this book teaches you how to position yourself for a profitable, sane outcome

Question 6

Does the book include practical advice or is it just full of stupid jokes?

Accepted Answer

Both.

Question 7

What if I’ve already raised venture capital?

Accepted Answer

No problem. There’s plenty of advice for managing dilution and making the most of your funding.

Question 8

Will reading this book guarantee my success?

Accepted Answer

Absolutely not.

Question 9

Will this book teach me how to become a billionaire?

Accepted Answer

Nope

Question 10

Do you have an audio book?

Accepted Answer

Not yet, if you have a wonderful voice then please let us know!

Question 11

How much money do I really need to be happy?

Accepted Answer

Probably less than you think. The book dives into this in detail, but here’s a teaser: life-changing money is about freedom, not yachts.

Question 12

Will this book teach me how to bootstrap?

Accepted Answer

Yes! There’s an entire section on building a defensible, bootstrapped business without relying on venture capital. Learn how to validate your idea, build an MVP, and grow sustainably

Question 13

Is this book anti-success?

Accepted Answer

Not at all! It’s pro-success—just the kind of success that doesn’t cost you your health, relationships, or happiness. It’s about defining success on your own terms, not chasing someone else’s definition of it.

UNICORNS ARE RARE,
PROFIT ISN'T

Practical thinking, tools, and perspective for people building real businesses. This is for the 90% who want growth, but don’t want to be lectured by billionaires

WHAT FTU IS

Clear thinking over hype ✔
Sustainable growth, not vanity metrics ✔
Advice grounded in real businesses, not pitch decks ✔
Calm decisions in noisy environments ✔

WHAT FTU IS NOT

Anti-growth ✘
Anti-money ✘
Anti-ambition ✘

ABOUT ME

FAQs

QUESTIONS? OF COURSE YOU DO…

Is this book just for tech founders?

Is it relevant for AI startups

Does this book simply hate VCs?

Why should I care about small exits when unicorns sound so much cooler?

Will this book help me exit my startup?

Does the book include practical advice or is it just full of stupid jokes?

What if I’ve already raised venture capital?

Will reading this book guarantee my success?

Will this book teach me how to become a billionaire?

Do you have an audio book?

How much money do I really need to be happy?

Will this book teach me how to bootstrap?

Is this book anti-success?

​UNICORNS ARE RARE, PROFIT ISN'T

Practical thinking, tools, and perspective for people building real businesses. This is for the 90% who want growth, but don’t want to be lectured by billionaires

WHAT FTU IS

Clear thinking over hype ✔ Sustainable growth, not vanity metrics ✔ Advice grounded in real businesses, not pitch decks ✔ Calm decisions in noisy environments ✔

WHAT FTU IS NOT

Anti-growth ✘ Anti-money ✘ Anti-ambition ✘

ABOUT ME

FAQs

​QUESTIONS? OF COURSE YOU DO…

Is this book just for tech founders?

Is it relevant for AI startups

Does this book simply hate VCs?

Why should I care about small exits when unicorns sound so much cooler?

Will this book help me exit my startup?

Does the book include practical advice or is it just full of stupid jokes?

What if I’ve already raised venture capital?

Will reading this book guarantee my success?

Will this book teach me how to become a billionaire?

Do you have an audio book?

How much money do I really need to be happy?

Will this book teach me how to bootstrap?

Is this book anti-success?

UNICORNS ARE RARE,
PROFIT ISN'T

Clear thinking over hype ✔
Sustainable growth, not vanity metrics ✔
Advice grounded in real businesses, not pitch decks ✔
Calm decisions in noisy environments ✔

Anti-growth ✘
Anti-money ✘
Anti-ambition ✘

QUESTIONS? OF COURSE YOU DO…