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GUIDES

Running a business is hard and there’s a huge amount of conflicting advice out there. 

On this page you will fund a curated list of some of the best information I could find. It’s the very best of:

01

Fundraising 101
The realities of fundraising that accelerators don't mention. When to do it, when to avoid it, and how to keep your marbles through the process.

02

Smart Hiring: Beyond "Culture Fit" 
How to hire your first 5-10 people without creating a dysfunctional family.

03

Selling to Enterprise Clients. 
The real mechanics of enterprise sales for founders who've never done it. Timelines, politics, and why your "revolutionary" product doesn't matter as much as you think.

Best in Class Advice
Written for the Middle 90% of Business

(Not the Unicorn Chasers)
@2026 Forget the Unicorns by FullCircleWali
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